Project // Fisher Funds needed to refresh their brand to better reflect the growth and size of their company. We combined brand values with the goal of making investing easy to understand. This lead to the use of real imagery, plain language, a fresh palette of colours and clarity through use of white space.
Project // IPO. Fisher Funds launched Barramundi as a company designed to invest in Australian growth-oriented shares. An illustrative, rather than photographic, approach to the iconic Australian landscape removed any hint of a ‘tourism’ feel, and subtle use of an Australian colour palette was also adopted.
Project // FleetPartners NZ had undertaken a re-branding process and we were given the task of designing and rolling out a consistent look and feel for all the communications - we developed a clean fresh look that allowed the FleetPartners brand to shine across the board.
Project // Magazine campaign for Araldite super strength glue.
Project // A consumer print campaign that focused on the heritage of Chelsea the long standing brand.
Project // New large format product launch – magazine ad.
Project // ETCO (The Electrical Training Company) needed a complete brand overhaul to update a tired and outdated identity. We devised a fresh new logotype 'spark' device reflecting on the connecting of apprenticeship to employer. We also developed some comprehensive brand guidelines, and rolled out the new look and feel across various collateral, website and signage.
Project // Marlin is New Zealand's first specialist listed investment vehicle to offer competitive returns from investment in long-term portfolio of international growth companies. Managed by Fisher Funds, they required a Prospectus and Investment Statement brochure to outline and detail this venture. Our role was to create a professional, sleek document to appeal to all parties concerned, and to reflect on the global business sectors which Marlin are involved in.
Project // Drambuie needed a new audience of drinkers without alienating existing purchasers. Our winning idea was to hire a mixologist to create a series of delicious cocktails, with Drambuie as the key ingredient. With a limited budget it was important we hit as many touchpoints with our target audience as possible.
